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PROFESSIONAL
SUMMARY
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Marketing Consultant,
Strategic Research and Tactical Program
Development
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EXPERTISE
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Marketing to Physicians
and Healthcare Consumers
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High Technology
Product Marketing
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Business-to-Business
Marketing (Medical, Dental, Optical
Practices)
Primary Market Research |
KEY QUALIFICATIONS |
I offer more than 20
years of marketing and advertising experience,
with a concentration on the medical and
healthcare industries.
My strength is in applying the discipline
of Account Planning to what I call SmartMarket™
Planning delivering an in-depth
understanding of customer wants as the
fundamental driver of strategy development.
This has been at the core of the skills
I’ve developed over my career.
From analyzing a market environment,
to developing a message strategy, I’ve
learned just how critical the focus
on these deep-seated customer wants
has to be.
My ability to translate complex messages
into readily understood benefits has
proven to be a competitive advantage
for both professional and consumer program
development.
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PROFESSIONAL
HIGHLIGHTS
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Lehman Millet Incorporated,
Boston
As Vice President, Director of Account
Planning, I represented the needs and
wants of clients’ customers within
the agency.
Robert A. Becker, New York
I led the account team responsible for
both the domestic and international launches
of PEPCID®, for Merck Sharp &
Dohme.
Rolf Werner Rosenthal, New York
I led the strategic initiative that maintained
the profitable life of Wallace Laboratories’
ORGANIDIN® for over three years.
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EDUCATION
& PROFESSIONAL AFFILIATIONS
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B.S. Degree, Marketing,
Northeastern University
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Society for Healthcare
Strategy & Market Development
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Medical Marketing
Association
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Biomedical Marketing
Association
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Society of Competitive
Intelligence Professionals
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Pharmaceutical Marketing
Research Group
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Mass Medica
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Advertising Club of
Boston
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Vermont Business for
Social Responsibility
American Immunization Registry Association
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