• Turtle Fur
• NECI
• UVM Continuing Ed
• Elan Snowboards
• Polhemus
• Breadloaf Construction
• Omansky Group, LLc
• The Vermont Immunization Registry

• National Women’s Health Resource Center
• breastcancer.org
• Dana Alliance for Brain Initiatives
• Main Line Health Systems
• The Robert Wood Johnson Foundation
• NYU Medical Center
• Omansky Group, LLc
• Working Words, Inc.
• The Pew Charitable Trusts
• Ben Franklin Technology Center
• Pitcairn Trust Company
• CIGNA Corporation
  

• Medscape New Choices
• Financialmuse.com The New York Times
• breastcancer.org Rutgers Focus
• BrainWork ASPCA Animal Watch
• SxSportsMed.com Philadelphia Inquirer Magazine
• Active Times Florida Times-Union
• Mid-Atlantic Country Exec
• Health Cooking Light
• ATA Journey Philadelphia Magazine
• Working Woman Woman's Day
• Radiology Today Amer. Coll. of Physicians’ Observer
• Optimus Ms. and others
  

• American Society of Journalists and Authors (ASJA)
• Authors Guild
• National Association of Science Writers (NASW)
  

• Marketing / Product Management
• Primary & Secondary Market Research & Analysis
• Class I-III Devices / OTC Care Products
• Doctor / Hospital / Dealer / Consumer
• Marketing / Business Plans & Strategy
• Thought Leader Development
• New Product Definition
• Sales Awareness & Motivation

Minimally Invasive Surgical Products To Gynecologists:
ACMI Corporation (pre-IPO)
GLOBAL P&L RESPONSIBILITY:

• Launched new corporate identity in key trade shows with highest attendance to-date.
  
  
• Market awareness of unique pre-approval medical device with clinicals, speakers, papers.
  
  
• Definition of new device for greater ease of use, market growth and penetration.
  

LAN And Web-Based Digital Image And Information Management:
eMed Technologies (pre-IPO)
RESPONSIBLE FOR OVERALL STRATEGY FOR SOFTWARE, HARDWARE AND SERVICES:

• Initiated sales awareness and training newsletter, including competitive strategy.
  
  
• Positioning and literature for company’s first web-based image management software.
  

Catheterization Lab Disposables To Interventional Cardiologists:
Medtronic Vascular
MULTI MILLION DOLLAR BUDGET RESPONSIBILITY FOR DOMESTIC AND INTERNATIONAL MARKETS, WITH A FOCUS ON THE U.S. AND ASIA-PACIFIC:

• Defined the new International Marketing Manager Role.
  
  
• Facilitated the international merger of three medical companies and product lines.
  
  
• Asia-Pacific Territory highest performer exceeding quota.
  

Rigid Gas-Permeable Contact Lenses And OTC Lens Care Solutions:
Bausch & Lomb
RESPONSIBILITY FOR DEVELOPING AND IMPLEMENTING MARKETING PLANS INCLUDING $3MM PROMOTIONAL BUDGET, MARKET ANALYSIS:

• Achieved breakthrough sales targets of $70MM.
  
  
• Reduced launch expenses over 50% while achieving record share growth in one quarter.
  
  
• Reduced promotional expenses to distributors $40K for OTC lens care solutions.
  
  
• Launched unprecedented series of three new lens products on time and under budget.
  
  
• Lens launched in record three months achieved top revenues in four months.
  
  
• Launched first lens design, doubling value-added.

Hospital Accessories And Supplies:
Hewlett-Packard Medical (now Philips Medical)
RESPONSIBLE FOR NEW PRODUCT CONCEPT THROUGH LAUNCH FOR WORLDWIDE MARKETS:

• Developed New Product Introduction Process for faster quality products to market.
  
  
• Launched new cable product line for a new market safety standard with FDA, HIMA, AAMI.
  
  
• Increased stethoscope dealership network 80%.
  
  
• Reduced stethoscope product support costs $60K per year.

Website Marcom Strategy for Large Regional Medical Center.

Brand Planning And Market Recommendations For Global Medical Equipment Manufacturer.

Promotional Strategy And Tactics To North American Distributors For Leading Optical Company.

Marketing Strategy For U.S. Launch Of Female Urinary Incontinence Device For Aggressive Start-Up.

Market Analysis And Strategy For Home Glucose Monitoring For Global Pharmaceutical Company.

Global Angiographic Catheter Launch And Product Development For Global Leader In Medical Device Manufacturing And Marketing.

Hospital Accessories And Supplies:
Hewlett-Packard Medical (now Philips Medical)
SALES WITHIN THE U.S. SOUTHERN REGION:

• Achieved 110% of quota and top dollar sales.
  

MBA, MARKETING THE OHIO STATE UNIVERSITY

BS, PRE-MEDICINE THE UNIVERSITY OF ILLINOIS

Momtrepeneur™ - Mommy's Cheeky Minkey, LLC

• Developer of family-focused innovations. Concepts in development include: "survival" kits for colicky, fussy babies called COLIC CALMERS™ and daily communication "hub" called BABY CENTRAL™.

Brand Group Director - Kelliher Samets Volk

• Group Director responsibilities included: supervision and skill-development of eight-person Brand Group including performance evaluation and compensation determination; oversight of all client projects, profitability and relationships; mentorship of brand management process and product; and, collaborative leadership with other group directors.
  
  
• Served on senior management committee that steers firm's vision, mission and business direction as well as oversees operational and financial decisions.
  
  
• Supervised specific client brand relationship programs which include: Rural Cellular Corporation (dba Cellular One in 14 states), RYKA performance footwear, Hill Associates, Anti-Tobacco efforts for the state of Vermont and Whiteface Mt./Lake Placid.
  
  
• Established Kelliher Samets Volk's brand relationship process called FIREBRAND.

Director of Brand Strategy - Kelliher Samets Volk

• Director responsibilities included: mentorship and skill-building of six-person Brand Group, identification and development of strategic brand initiatives for all clients, development and roll-out of brand relationship practices and processes for clients and KSV.
  
  
• Client responsibilities included: daily client and team liaison, brand management, project and staff coordination, preparation of estimates, monthly invoices and production schedules, and development of Consumer Insight positioning, research proposals, market analysis, creative work plans and strategic marketing communications plans.
  
  
• Managed brand relationship programs for Cellular One, Vermont Telephone Inc., Wise Vacations, Timberpeg Post and Beam, Whiteface Mt./Lake Placid, and KSV.
  
  
• Served as member of new business development team.
  
  
• Operated as adhoc HR person. Wrote and produced first employee manual in seven years. Instituted Learning Lunch program for continuing education. Established After Hours Meal Program. Founder of KSV People Group.

Senior Brand Manager - Kelliher Samets Volk

• Co-founded web site for KSV. Oversaw channel production, identity development and strategic marketing of SheClicks.com, a web site focused on "a woman's way to work the web."
  
  
• Conceived and implemented initiatives for Cellular One, Wise Vacations, The Shelburne Museum, Eastern Mountain Sports (ESM), Whiteface Mt./Lake Placid, and KSV.
  
  
• Created in-store promotional program and trade promotion for Seventh Generation in the Boston DMA; oversaw the development of first Seventh Generation radio campaign and the development of an effective trade show booth.

Marketing Manager - Kelliher Samets Volk

• Developed and implemented integrated marketing programs for Cellular One, Eastern Mountain Sports (ESM), Nordica/Kastle/Killer Loop, Vermont
  Lottery/TriState Megabucks, and the Vermont Expos.
  
  
• Developed trade promotions for Killer Loop and Kastle, developed launch campaign for Nordica Exopower and Kastle '98/99.
  
  
• Negotiated first media trade agreements for Cellular One, realizing $500,000 in bartered radio.
  
  
• Researched, prepared and presented Launch Communications Plans for Healthy Babies and Ladies First programs for the Vermont Health Department.

Associate Account Executive - Wunderman Cato Johnson

• Developed promotional database for WCJ.
  
  
• Participated in research and development of electronic frequency program for Taco Bell.
  
  
• Planned and implemented an authority marketing program for Colgate Palmolive at Eckerd Drug Stores.

Northwestern University - BA, Political Science

• Cultural Anthropology minor. Joint Honors Thesis.
  
• Elected to Mortar Board, Dean's List (4 years).