I've assembled several key marketing situations with which I've been directly involved.

The examples are mostly drawn from my pharmaceutical experience, but the thinking is applicable across a wide spectrum of industries. They illustrate how we deliver the benefits of the Account Planning discipline to our clients. In addition, they should provide a better sense of what our major value will be to a client.

To summarize, that value is all about how Omansky Group LLc can enhance a client’s capabilities either as a visible or transparent partnership

We develop unique customer insights that will allow us to collaboratively build persuasive strategy, positioning, and, ultimately, a better strategic or creative product for the client.

In carrying out some or all of these activities for clients, my role has ranged from adviser to "resident guide" to actual implementer. The extent of my involvement and the degree to which we employ our outside resources varies based on the scope of time requirements, budget, and client preferences.

Case Histories: 1 2 3 4 5 6